Nintendo shares have surged
after its Pokemon GO smartphone game shot to the top of Apple's free app chart
following its release this week.
Investors cheered signs that
the Japanese giant's long-awaited shift into mobile gaming was paying off,
sending the stock 9% higher.
Nintendo had for many years
resisted introducing products with its best-known characters such as Super
Mario Bros and Pokemon as it sought to protect its games console business.
But Wednesday's launch of
Pokemon GO in the US saw the title soar to number one free app in Apple's US
iTunes store. It was also launched in Australia and New Zealand this week and
is expected to be rolled out in Japan soon.
While the game is free, it
makes money by offering users in-app purchases for power-ups and extra items.
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