First City Monument Bank
(FCMB) Limited said it is set to launch its first Flexx Hub, an exclusive
banking arena for its youth customers who hold a Flexx account.
The flagship Flexx Hub,
according to the bank is located at Lagos University Teaching Hospital, adding
that the bank unveiled a week-long launch event began this week Monday.
The grand opening of the
Flexx Hub, according to the statement is today. Speaking on the Flexx Hub
launch and what makes Flexx different from the generic offering for young
people in the Nigerian Banking space, the Divisional Head, Retail Banking at
FCMB, Mr. Olu Akanmu, was quoted to have said:
“Flexx is not just an
account but a lifestyle platform that offers a customer experience centred
around Fun, Future and Banking. The tripod of ‘FFB’ is served through digital
channels that fit into the lifestyle of the Flexx target market which include
the Mobile App, a Microsite and an Online Account Opening platform, all of
which allow a potential Flexx customer open an account with FCMB without having
to visit a branch.
“What the physical structure
of the Flexx Hub brings to the table is a further simplification of banking as
we know it and a place for young customers to breeze through those unavoidably
physical banking transactions, while enjoying access to free extras such as
wifi, charging ports etc,” he added.
While responding to why FCMB
was investing so heavily in banking solutions that foster youth capacity building,
the Group Head, Corporate Affairs of the bank, Mr. Diran Olojo said the youth
segment is critical to the bank’s success as a retail brand.
“We are positioning FCMB as
a youthful, vibrant and accessible brand and this segment is instrumental in
harnessing that positioning for various reasons, including the population size
in comparison to other segments, being about 42 per cent of Nigeria’s population,
reference to a National Bureau of Statistics’ report,” he added.
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