Interswitch, one of the
pioneers in loyalty marketing in Nigeria recently organised a workshop centered
on contemporary loyalty solutions management.
This interactive seminar
which held at the Eko Hotels and Suites on the 24th of June 2016 combined Data
Analytics and Loyalty Marketing best practices along with case studies and
testimonials on what has worked and what clients could learn from and adopt in
their respective businesses.
The workshop was organised
in partnership with ICLP Dubai and Welcome Real-Time (Members of the Collinson
Group, a renowned global leader in Loyalty Services) to share deep and
extensive know-how and practical insights on running effective reward/loyalty
programs that drive business growth and ensure significant return on marketing
investments and profitability in the long run.
Speakers at the seminar
included Akeem Lawal, the divisional CEO of Switching & Processing at
Interswitch, Priyanka Lakhani, Regional Planning Director at ICLP in Dubai and
Wilfred Oddou and Yacine Touati of Welcome Realtime, based in France.
Participants were drawn from
a cross-section of organizations across FMCG, Financial Services, Hospitality
and Others.
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