There are now half a billion active users on the
photo-sharing app Instagram, the company has said.
More than 300 million people use it at least once a day, it
added. The service was bought by Facebook in 2012 for about $1bn (£677m), and
has grown rapidly ever since.
According to the company, an average of 95 million photos and
videos are posted each day. Co-founder Kevin Systrom told the BBC its success
was the result of "a lot of hard work".
In its five and a half years, Instagram has rocketed past
Twitter, thanks in part to its adoption by high-profile celebrities and sports
stars.
Instagram's biggest competitor for youthful eyeballs,
Snapchat, is understood to have surpassed 100 million users.
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