Netflix Inc (NFLX.O) will
continue to look into the possibility of entering China, a senior company
executive said on Thursday, as the video streaming service seeks to grow its
subscriber base outside its home of the United States.
"Since China is a great
opportunity, we continue to look into China," Netflix chief content
officer Ted Sarandos, said at a media event in Seoul .
Netflix is trying to counter
slowing growth in the U.S. with its move in January to launch in more than 130
new markets worldwide. But the streaming service remains absent in the world's
most populous country, where content providers face stringent regulations and
censorship challenges.
The company has also
struggled to make headway in other large Asian markets such as South Korea and
Indonesia due to a dearth of local content and regulatory hurdles.
Netflix in April forecast
U.S. and international subscription growth for the second quarter that was
weaker than analyst estimates, underscoring its need to expand.
"The weakest point for
Netflix, people say, is the local content, but that's because we need time to
learn not just the market and box office but about what and how Korean people
watch," Sarandos told reporters in response to a question about the firm's
strategy in South Korea.
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